MAD 79 billion in travel receipts at end of July: +13.4% year on year
Travel receipts reached nearly MAD 79 billion by the end of July 2026, up 13.4%. What this rise does — and does not — say about hospitality.
Nearly 79 billion dirhams in travel receipts between January and July 2026.
A year earlier: 69.64 billion.
The increase reaches 13.4%.
Moroccan tourism is therefore generating more revenue. But this does not mean every host automatically earns 13.4% more.
In short
- Nearly MAD 79bn in travel receipts by the end of July.
- +13.4% year on year.
- The travel balance reaches +MAD 59.09bn.
- A national increase does not guarantee higher margins for every host.
The published data
According to the Office des Changes, travel receipts are approaching MAD 79,000 million by the end of July 2026.
Travel expenditure reached MAD 19,920 million, up 7.3%.
The travel balance stands at around +MAD 59,090 million, or +15.7% year on year.
This data is provisional and covers all travel receipts, not accommodation alone.
Why this figure matters
Travel receipts offer a different reading from the simple number of tourists.
Two years can welcome a similar volume of travellers yet generate very different levels of spending.
Length of stay, spending levels, origin of clientele and type of accommodation can all make the value created vary.
Why caution is needed
A national rise in receipts does not allow us to conclude that a riad in Marrakech or an apartment in Rabat is increasing its margin.
In short-term rentals, several cities are simultaneously showing rising occupancy alongside falling average prices.
In other words: the market can grow while local competition becomes fiercer.
The right indicator for your property
For your own business, track at least three levels:
1. The market: arrivals, overnight stays, travel receipts. 2. Your area: occupancy, ADR, evolution of supply. 3. Your property: revenue, costs, margin and number of turnovers.
Only by linking these three levels does the national figure become useful.
Talking Numbers
Each week, DarID takes one piece of data from the Moroccan market and answers a single question: what does this figure genuinely change for a hospitality professional?
Sources
- Office des Changes — publications — www.oc.gov.ma/fr/publications
- DarID Market Intelligence — docs.google.com/document/d/1Z5aqhxotpjG5P0jc3b6D9T9HMjSnG9kgUEYcL-_mi_4/edit
DARID NEAR YOU
travel receipts in Morocco 2026 in Rabat, Casablanca, Marrakesh and across Morocco
DarID is based in Rabat and supports hosts across Morocco’s main cities.
Rabat
In Rabat, the DarID team works on the ground with hotels, guesthouses and short-term rental apartments, with a guest journey in French, English and Arabic. These figures also read at the scale of this city, where accommodation activity is concentrated.
Casablanca
In Casablanca, business stays mix late arrivals and early departures: preparing check-in ahead of time removes the queue at the front desk. These figures also read at the scale of this city, where accommodation activity is concentrated.
Marrakesh
In Marrakesh, riads and property managers handle high season volumes: every stay keeps its guest details and documents in one place. These figures also read at the scale of this city, where accommodation activity is concentrated.
Tangier
In Tangier, hotels and residences welcome guests travelling between Europe and Morocco: group arrivals are handled without crowding the front desk. These figures also read at the scale of this city, where accommodation activity is concentrated.
Agadir
In Agadir, seaside resorts and holiday rentals host back-to-back family stays: guest details arrive complete before check-in. These figures also read at the scale of this city, where accommodation activity is concentrated.
Fez
In Fez, medina guesthouses and riads welcome travellers from all over the world: the arrival journey stays clear in French, English and Arabic. These figures also read at the scale of this city, where accommodation activity is concentrated.
Essaouira
In Essaouira, riads and small properties follow the rhythm of weekends and festivals: every arrival is prepared with no paperwork at the counter. These figures also read at the scale of this city, where accommodation activity is concentrated.
Chefchaouen
In Chefchaouen, guesthouses and small inns host a very international clientele: the guest form is completed ahead of time, in the guest’s language. These figures also read at the scale of this city, where accommodation activity is concentrated.
Dakhla
In Dakhla, lagoon camps and ecolodges welcome groups of kitesurfers arriving by shuttle: guest forms are completed before they reach the camp. These figures also read at the scale of this city, where accommodation activity is concentrated.