Tourism in Morocco: 4 figures hosts should track this month
Arrivals, overnight stays, travel receipts, Moroccans abroad: 4 official Morocco tourism figures for 2026, what they measure and what they do not.
Moroccan tourism keeps growing. For a host, the point is not to pile up national records, but to know what each indicator measures — and what it does not allow you to conclude about your own property.
1. 14.1 million arrivals by the end of August 2026
The Ministry of Tourism reports 14.1 million arrivals by the end of August 2026, up 4.5% on the same period of 2025.
It is the most recent official benchmark found for national arrivals. It confirms the destination’s momentum, but predicts neither your occupancy rate nor your revenue.
2. +9% overnight stays in classified establishments by the end of June
By the end of June 2026, overnight stays in classified accommodation establishments were up 9% year on year, according to the DEPF as reported by Maroc.ma.
The source notably mentioned Marrakech +10%, Agadir +11%, Casablanca +11%, Tangier +10%, Ouarzazate +23% and Rabat +20%.
This figure covers classified establishments and a different period from the end-of-August arrivals. Do not add them together.
3. MAD 64.9 billion in travel receipts by the end of June
Travel receipts reached MAD 64.9 billion by the end of June 2026, up 15.9% year on year according to the same publication.
This is a macroeconomic indicator. It is neither the average revenue of a property, nor its ADR, nor its margin.
4. Over 4.1 million Moroccans living abroad during Marhaba 2026
The report published on 17 September states that 4,137,594 Moroccans living abroad were welcomed between 10 June and 15 September 2026, up 1.8% on 2025. Peaks approached 80,000 daily arrivals.
For a host receiving these travellers, the value is operational: identify periods when arrivals concentrate and check whether the team, digital check-in procedures and turnovers keep pace.
How to read these four figures together
They do not cover exactly the same period or scope. This is stated on purpose to avoid a misleading comparison.
Use them as context, then return to your own indicators: available nights, nights sold, occupancy rate, ADR, RevPAR where relevant, length of stay, booking channel and costs.
National growth can coexist with a decline at your property. The reverse is also possible. A national figure is never a promise of individual performance.
What a host can check this month
Compare the trend in your bookings with the arrivals trend. Compare your nights sold with the overnight stays trend on a genuinely like-for-like basis. For national travel receipts, do not look for a direct equivalent: look instead at your accommodation revenue, average price and costs.
A gap is information to analyse, not automatically a problem. It may come from your availability, channels, pricing position, destination or clientele.
Key takeaway
The most recent figure is not automatically the most useful. A sound reading always combines indicator + period + scope + source + limitation.
Frequently asked questions
Can arrivals and overnight stays be added together?
No. Arrivals count people entering the country, overnight stays count nights spent in classified establishments, and the published periods differ.
Do travel receipts reflect hosts’ revenue?
No. It is a national macroeconomic indicator. It is neither the revenue, nor the average price, nor the margin of a property.
Where can these figures be checked?
In the official publications listed in the sources. Always check the date and scope before reusing a figure.